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B2B & Complex Sales (Cont.); Mid-term Review

Complex sales, where multiple stakeholders must agree to purchase or use a product, and vastly different for simple sales such as for a consumer application. Long sales cycles and complex bidding practices such as RFPs used by government agencies make applying rapid prototyping and lean startup a challenge. This unit will examine ways to break long sales cycles into smaller discrete elements which can be experimented with and optimized.


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