Công cụ hỗ trợ cho cộng đồng khởi nghiệp Kết nối hệ sinh thái khởi nghiệp đổi mới sáng tạo
Evaluative Market Experiments
Once an early adopter market segment has been identified, it must be validated. Many startups such as the Segway and Color have created “great” products only to find that their vision of mass market adoption has been a hallucination. This section will cover techniques to reduce market risk by validating market demand before building a product.