Công cụ hỗ trợ cho cộng đồng khởi nghiệp Kết nối hệ sinh thái khởi nghiệp đổi mới sáng tạo
Evaluative Product Experiments (Cont.); B2B & Complex Sales
B2B & Complex Sales
Complex sales, where multiple stakeholders must agree to purchase or use a product, and vastly different for simple sales such as for a consumer application. Long sales cycles and complex bidding practices such as RFPs used by government agencies make applying rapid prototyping and lean startup a challenge. This unit will examine ways to break long sales cycles into smaller discrete elements which can be experimented with and optimized.