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Generative Product Research & Evaluative Product Experiments

1. Generative Product Research

Once the market has been validated, product development should begin. This unit covers a number of tools for creating compelling product concepts and before trying to implement the product at a large scale and high cost. By using these techniques, only the most critical product or service features will be implemented first so as to eliminate the waste of building something no one wants.

2. Evaluative Product Experiments

Test driven experimentation is not finished when product development begins. Actively measuring and testing product hypotheses and rigorously analyzing data is what differentiates successful companies from mediocrity. Rapid prototyping enables companies to truly use data driven product development.


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